Insights
Notes from the studio
Short, practical writing on how we run projects and why. No trend pieces.
Oct 20, 2026
Practice · 4 min→Oct 6, 2026
AI · 6 min→Sep 22, 2026
Design · 5 min→
Practice · 4 min
Why we create every account in your name on day one
Repositories, cloud, domains and app stores belong to the client before the first commit. It costs us leverage and it is the right way to run a studio.
AI · 6 min
No language-model feature ships without an evaluation set
A demo that impresses in a meeting tells you nothing about Tuesday afternoon's inputs. Here is the minimum we insist on before a model-backed feature reaches users.
Design · 5 min
AODA and WCAG 2.2: what Ontario product teams actually need to do
The Accessibility for Ontarians with Disabilities Act points at WCAG. The newer 2.2 criteria are mostly about focus, targets and forms, and most of them are cheap if you plan for them.